Q1: Why bother storing your digital belongings in the cloud?
Because your neighbour smokes in bed and you don't like the smell of roasted hard drives. 

Q2: Sorry, what are you talking about...cloud what?
A service where a company sells you some internet connected hard drives in Utah.

Q3: So why should I store all my data in Utah?
Because your neighbour is still smoking in bed.

Q4: I'm paranoid. Can the FBI or Monsanto hack into my stuff stored in Utah?
Nope, not if you get high on 2048 byte RSA encryption and some zero knowledge policy.

Q5: Okay, I'll give in, where can I sign up?
Browse to www.spideroak.com and tell your neighbour to close the window.